It’s going to be very hard to stay motivated if you are not looking at your business in a focused manner. If things are blurry or hazy, you’ll definitely start to procrastinate and it won’t take long for your work to pile up.
The bad news? If you don’t start to focus soon, you may permanently lose your business motivation. The good news? You can easily get your focus back!
One of the biggest problems that I’ve seen is that people take on too many businesses! I’ve spent a lot of time in “work at home” message boards and forums and I’ve seen a lot of people who are promoting two, three, or more businesses. While I definitely encourage people to develop multiple streams of income, I do caution against “business overload.”
If you are trying to spread your time amongst several businesses, you’re setting yourself up for failure. For example, if you are a direct sales rep for multiple companies, how can you really promote all those products to your fullest potential?
If you want to recruit people, promoting more than one company can make you look less credible than if you were focused on one company. If you went to buy a car, and you discovered that the same salesman tried to sell you a car at the Chevy, Ford, and Dodge dealerships, wouldn’t you seem a bit confused?
How can that salesman stand in front of you and tell you that you are getting the best car at each dealership when they are representing three different companies at the same time?
On the other Tips to stay hand, if your businesses relate to each other, then you can spread your interests out a bit more. For example, if you were a direct sales rep for a kitchen related company, you could start a recipe blog and use it to promote your business, as well as be an affiliate for other food related products.
The solution to this problem? Look at how many different businesses you are spending your time on and determine which one is actually bringing in the money. Now, figure out how much more money you could be earning from that business if you were actually devoting all your time to it. If that dollar amount sounds good to you, you may want to consider letting the other things go.
Focusing On The Right Activities
When you’re working on the computer, it can be easy to spend too much time checking email, looking at Pinterest, chatting on Facebook or Twitter, reading blogs, etc. Now, all of those things can be important parts of your business, but if your profits are not where you’d like them to be, keep asking yourself “is this activity making me money” as you work through the day.
Staying focused on the right activities will keep your business moving in the right direction. The specific activities you should focus on will vary depending on your business. To determine where you are spending the majority of your time, use a time tracking tool such as myhours.com or toggl.com.